Mumbai / New Delhi, 16 September 2025 — Two of India’s biggest online shopping events — Amazon’s Great Indian Festival and Flipkart’s Big Billion Days (BBD) — are set to go head-to-head starting 23 September 2025, promising deep discounts across smartphones, electronics, appliances and fashion. Amazon has already rolled out “early deals” and Prime members will get advance access; Flipkart too is offering a one-day head-start for its Plus/Black members.
What’s confirmed
Both platforms have confirmed a 23 September start for the main sale window, with promotional teasers and early-access offers available in the run-up to the event. Amazon’s early deals began in mid-September, while Flipkart has launched its BBD microsite and seller campaigns ahead of the big day.
Early access and membership perks
Prime members on Amazon will receive 24-hour early access to selected deals, allowing them to shop some offers before the general public. Flipkart is offering early access to Plus and Black members from 22 September, along with features like pre-reserve passes for high-demand launches such as iPhones.
Headline deals to watch
Retail teasers and media leaks suggest the biggest markdowns will be in flagship smartphones and home electronics:
- Google Pixel 9 — Reports indicate an aggressive price cut on Flipkart, with the Pixel 9 expected to drop to around ₹34,999 after discounts and bank offers. That would be roughly half the launch price and one of the most eye-catching deals of the season.
- iPhone 16 / iPhone 16 Pro — Multiple outlets say Flipkart and Amazon will push heavy discounts on the iPhone 16 series during the sales. Some reports suggest effective pricing could fall under ₹50,000 on select models after exchange and bank offers. mint+1
- Other smartphones & brands — Samsung Galaxy series, OnePlus and popular mid-range models (Realme, Redmi) are also listed in merchant teasers with steep discounts. Category pages show flash deals, exchange bonuses and no-cost EMI options lining up.
Bank offers, EMI and payment perks
Bank discounts, card-linked offers and no-cost EMIs will be central to the final checkout price. Amazon’s sale pages list cashback, Pay Later and EMI bundles; Flipkart’s BBD pages show partner bank discounts, exchange bonuses and special deals for Pay Later/EMI users. Shoppers should check the minimum cart value and coupon terms before relying on these discounts.
How long will the sales run?
Neither platform has publicly announced an end date for all offers; historically these sales run several days and include staggered “flash” or timed deals. Expect the biggest discounts to appear in the first 24–48 hours, and for some marquee offers (especially on limited-stock phones) to disappear quickly.
Quick, news-style rundown (what shoppers need to know now)
- Start date: 23 September 2025 (main sale). Prime/Plus/Black members get early access.
- Big categories: Smartphones, laptops, TVs, home appliances, fashion.
- Flagship phone deals to track: Pixel 9 (flipkart teasers), iPhone 16 / 16 Pro (both platforms).
- Payment perks: Bank discounts, no-cost EMI and exchange offers will lower effective prices. Read T&Cs.
Additional information & shopping checklist
Dates & timings
- Amazon Great Indian Festival: sale live from 23 Sept, early deals already rolling. Prime gets 24-hour head start. mint
- Flipkart Big Billion Days: sale microsite live; Plus/Black early access from 22 Sept, full sale from 23 Sept.
Top deals to bookmark
- Pixel 9 — expected steep cut to ~₹34,999 on Flipkart (after bank/exchange).
- iPhone 16 series — multiple reports of sub-₹50k effective pricing on some models with exchange & bank offers. mint
- TVs, laptops, large appliances — big percentage discounts but compare warranty/service terms before you buy.
Payment tips
- Pre-link your preferred card and check bank coupon codes. mint
- Use exchange offers only if they offer realistic trade-in value — sometimes third-party sellers inflate savings.
- If using no-cost EMI, verify processing fees and prepayment conditions.
Seller & stock warnings
- High-demand models (iPhones, flagship Pixels) may sell out fast; use pre-reserve passes where available.
What to watch after launch
- Which platform actually posts the deeper prices after coupon stacking and bank discounts.
- Whether either platform extends lightning deals beyond the first 48 hours.
- Seller fulfilment speed and post-sale service levels for high-value purchases.
