Lucknow/New Delhi, November 14 (Trade Desk) — Uttar Pradesh is set to headline the India International Trade Fair (IITF) 2025 as the partner state, presenting its dynamic economic transformation through the theme “Local to Global”. The state’s pavilion at Pragati Maidan is expected to draw massive crowds as it highlights ODOP success stories, MSMEs, startups, handicrafts and women-led enterprises.
This year’s IITF theme underscores how UP has evolved into one of India’s fastest-growing manufacturing, innovation and export-driven states.
ODOP Takes Center Stage
The One District One Product (ODOP) initiative—UP’s flagship scheme—will be the main attraction at IITF 2025. Through immersive stalls and live demonstrations, the state will showcase:
- Varanasi’s Banarasi silk
- Moradabad’s brass handicrafts
- Kanpur’s leather craftsmanship
- Bhadohi’s world-famous carpets
- Khurja ceramics
- Meerut’s sports goods
- Lucknow chikankari embroidery
ODOP has boosted artisans’ incomes and created international export opportunities for rural entrepreneurs.
UP’s Startup Ecosystem Expands Rapidly
UP will also spotlight its booming startup landscape with a dedicated pavilion featuring 250+ startups. The segment will highlight:
- Agritech innovations
- Fintech solutions for rural banking
- EV component manufacturing
- D2C brands founded by women entrepreneurs
- Clean energy and sustainability startups
The state now hosts over 12,500 startups, supported by incubators in Noida, Lucknow, Kanpur and Gorakhpur.
Global Footprint & Export Growth
UP’s participation in IITF aims to create new export opportunities through partnerships with buyers from more than 15 countries. Exhibitors and artisans will engage with global delegations, foreign retail chains and sourcing companies looking for high-quality goods.
A senior official said,
“IITF 2025 is an opportunity to transform local craftsmanship into global business.”
Women-Led Enterprises to Shine
UP’s pavilion will showcase:
- Women-led textile brands
- Self-help group-driven food products
- Homegrown D2C brands
- Organic farming enterprises
Women entrepreneurs from districts like Prayagraj, Gorakhpur and Saharanpur will demonstrate products that have gained national recognition.
Government Policies in Focus
UP government departments will hold sessions on:
- MSME credit support
- Export promotion schemes
- Market linkage initiatives
- Quality certification
- Skill development
The Chief Minister is expected to inaugurate the pavilion and announce new incentives for small manufacturers.
Conclusion
UP’s powerful presence at IITF 2025 aims to strengthen its global economic footprint while showcasing the state’s progress in entrepreneurship, rural development, and innovation. With ODOP, startups and MSMEs at the core, UP is positioning itself as a state ready for international markets.
